Our community makes our market more than just a place to shop, it is a gathering place, a source of inspiration, and a home for fresh ideas. Explore stories, behind-the-scenes glimpses, and videos from the people who bring Tri-County to life. This is where our community comes together — one fresh find at a time.
For locals, Tri-County isn’t just a grocery store — it’s a cultural institution, a place that honors Santa Barbara’s agricultural heritage, and a space where loyalty and community come together in every aisle. From fresh, locally-grown produce to decades of tradition, it remains a cornerstone of the region.
There’s nothing quite like seeing the next generation light up when they discover where their food comes from. Recently, the Boys & Girls Club of Santa Barbara stopped by Tri-County Produce for a special behind-the-scenes visit — and it was a day to remember!
At Tri-County Produce, every shopper has a story — and we love hearing yours.
Watch these short video testimonials from our customers as they share why they shop fresh, local, and family-owned.
Have your own story to share? Tag @TriCountyProduceSB and use #TriCountyStories for a chance to be featured!
